SG-Mart · Sobhy Girgis Sons

Sobhy Girgis Sons (SG-Mart) is one of Egypt's best-known FMCG distributors — the largest supplier of nuts and dry goods (cashews, almonds and more) to major companies. They already ran their business on Odoo, and that was not going to change. The storefront had to read from Odoo as the single source of truth, with no parallel catalogue and no manual re-entry. Pulling a product list out of Odoo takes an afternoon; everything after that is where the project actually lives — tax exact on every line, price lists that vary by customer, thousands of product images at catalogue scale, and stock timing between the warehouse and the storefront.

• ✦Built a custom e-commerce website and a Flutter mobile app, deployed to both the App Store and Google Play, both reading from the same Odoo instance.
• ✦Integrated directly with Odoo — products, 110+ categories, price lists, tax and product images flow through automatically, with no second catalogue to maintain.
• ✦Handled the Egyptian payment reality rather than card-only checkout: cash on delivery with configurable COD fees, and shipping zones priced per governorate.
• ✦Built the storefront bilingual from the first screen — Arabic and English, right-to-left designed in rather than retrofitted.
• ✦Delivered a complete admin panel: app version control, orders, users, banners, admins, promo codes, shipping zones and COD-fee management.
• ✦Designed for the case nobody asks about until it happens in production — what a customer sees when the ERP is briefly unreachable mid-checkout.